We are living in an era of digitization. The Government of India is working to extend the benefits of the Internet to every home in India. Everything is available online today, from groceries to gadgets. Even consumers and their demand are changing.
An increase in the income of the average person is giving them more freedom to buy. Consumers in metro cities have already started making their purchases online. Non-metro city consumers are slowly catching up with the increase in demand. Now, they want more personalized shopping options.